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Strategy Development

Our shared approach to owning the issue will transform your operational functions into strategic ones and change your thinking for good.

Because the purpose of business is to create a customer, the business enterprise has two, and only two, basic functions: marketing and innovation; all the rest are costs.
Peter Drucker, Renowned business guru (1994)

Strategy Development

Generating decent sales and profits will only get you so far without a planned strategy, as success can only ever be put down to good fortune. Yet through the adoption of relevant strategies, you not only provide a means of measurement and clarity, you also reduce financial waste and create purpose for all those exposed to them.

In our experience, very few SME’s develop meaningful strategies, especially  those aimed at restricting space for competitors and acquiring market share. Gradually your ‘favourite suppliers’ find new ‘favourite customers’; replacement products and service extensions suddenly render your offer less attractive; or political and legislative factors completely change customer and market attitudes, possibly forever. Strategies help identify these threats and opportunities and provide signposts for your business so that you can continue to innovate.

Without this innovation businesses begin to fail, a position we found ourselves in during 2006, but we had the experience and skills to recognise what appeared to be happening. The decisions that we took then, enabled us to create a strategy for growth, a strategy which became the basis for our continued prosperity. That was a daunting time, even for us, but that level of risk brought an appreciation for others who might not be so fortunate. Of course, our experience has helped to make us stronger and gives us a unique perspective that can improve your fortunes too.

Too many SME’s rely on ad hoc ‘flavour of the month’ initiatives, or short-term responses and discounting to get them through, and whilst this ‘flexibility’ may be of some limited value, a constant use of such methods can be chaotic and potentially destructive. So, if your competitors are becoming more and more tactical in their approach, we’ll show you that’s a perfect opportunity for you to become far more strategic and successful in your approach to capturing new ground, just as it did for us.

Because the purpose of business is to create a customer, the business enterprise has two, and only two, basic functions: marketing and innovation; all the rest are costs.
Peter Drucker, Renowned business guru (1994)

“His use of simple to understand visual aids and examples strike home and you can't help but feel enlightened through the no nonsense, common sense approach he takes. If you feel like you are standing at the entrance of a long dark tunnel and are worried about taking the first step, then trust me that with the first step comes the first light.”

Developed over the past 15 years our ‘Trident’ service has helped firms make strategic gains in Operations, Technology and Human Capital.

Book your FREE 15-minute discovery call to see if it could kick-start the next phase of your company’s evolution.

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