As a Chartered Marketer the thorough research (Nigel) undertook and the solid report and the marketing strategy he proposed was a clear indication of his professionalism.
Managing Director, Healthcare Systems

Marketing Planning

Many businesses see marketing as purely a communications based activity, one that solely drives sales with limited connections to other departments, their staff or suppliers and a last minute response to a downturn in business. However, you’ll see that the marketing planning process (shown right) is unlikely to present itself as a last minute response. Delivered professionally, marketing plans take into account the extensive prevailing market conditions and then balance these with the company's objectives and capabilities.

If you’re aware that your business isn't considering the full extent of this and would like to improve the value of every £1 you spend on marketing by looking at the entire process, please get in touch.

Planning Process

(Click on each title to view the flowchart)