I am particularly impressed with Nigel's willingness to challenge and be challenged about perceptions and concepts in order to reach the right result. The ability to delegate a task in complete confidence and know that it will be delivered and usually exceeded, is both rare and a great advantage.
Managing Director, Fine Furniture

Legislation

Legislation

All businesses have an obligation to follow a basic set of rules which are there to ensure transparency and protection for the consumer, whether that consumer is another business or an individual.

Some of these regulations form statutory legislation whilst others are others are voluntarily self-regulated. However all are mandatory and penalties can be enforced if a business fails to comply.

As such businesses and their relevant employees, in particular those in marketing, have a duty to understand any piece of regulation that could impact the company's profitability, its reputation and even its ability to survive. Remember ignorance is no defence.

The following list is not exhaustive, but is aimed at raising awareness of just some of the regulation currently in force in the UK;-

  • The Trade Descriptions Act (1968)
  • The Sale of Goods Act (1979)
  • The Consumer Protection Act (1987)
  • Data Protection Act (1998)
  • The Communications Act (2003)
  • The Code of Advertising Practice (2003)
  • The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations (2004)
  • The General Data Protection Regulation (GDPR) (2017)

If you would like further information on this subject, visit our 'Links' page.