We are delighted Nigel has helped restructure our business by giving the Directors and Managers newly focused roles that have enabled us to set our goals and embrace a clear vision. The changes have been very positive and beneficial for our company and I would have no hesitation in recommending Nigel to assist any company in a marketing, non-executive Director or strategic role.
Operations Director, Glass Processing Company
Defining Marketing The 'Genesis Cup' Top 50 Adviser

When we formed our marketing consultancy business in 2003 it was with the intention that we wanted its name to convey its relevance to our clients. The name Genesis represents the beginning, the foundation, the point from where everything else follows and for any business to be effective you have to place your strategic marketing at the heart of everything you do.

The abbreviation ‘DM’ for ‘Defining Marketing’ is also extremely meaningful. With customer experiences having such a significant bearing on a company’s success, your organisation can't afford to overlook the development of every facet within the business to foster greater opportunities for growth; from its staff and products to its systems and processes and everything in between. We're here to help you do just that.

Nigel Davis, MCIM Chartered Marketer & Business Growth Consultant